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our mission is simple
We want to inspire, educate and enable the next generation of Indian athletes and are focused on building India's largest sports platform for junior athletes & their parents. We believe this is the first, most important, step for India to become a sporting nation.
Inspire
Powerful, purposeful content spotlighting sporting icons, rising talent, coaches, experts - and the parents, who make it all possible.
educate
Through research-driven books, workshops & courses we give young athletes and their parents the edge to play their best game.
enable
Redefining junior sport in India.
We design high-quality, inclusive tournaments and leagues that push standards higher keep the game fun.
Coming Up
Raising An Athlete – Sports Talk Series, is a forum bringing together athletes, coaches, experts, parents, and young athletes for honest conversations about what it really takes to build a sporting journey.
Beyond training schedules and tournament results, we want to address the realities that shape young athletes - balancing not just sport and studies, but also managing financial pressures, bridging coaching and information gaps, understanding the mental and emotional side of the game, and making long-term development and career decisions. We put every challenge and opportunity on the table to discuss openly and constructively. The goal is simple - to build a stronger, more informed, and more connected junior and youth sports community in India.
raising an athlete
Amita Malhotra, a sport parent herself, speaks with top athletes, coaches, experts, and parents to draw insights focused on supporting beginner and intermediate athletes and sport parents.
