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our mission is simple
We want to inspire, educate and enable the next generation of Indian athletes and are focused on building India's largest sports platform for junior athletes and their parents. We believe this is the first, most important, step for India to become a sporting nation.
Inspire
Powerful, purposeful content spotlighting sporting icons, rising talent, coaches, experts - and the parents, who make it all possible.
educate
Through research-driven books, workshops & courses we give young athletes and their parents the edge to play their best game.
enable
Redefining junior sport in India.
We design high-quality, inclusive tournaments and leagues that push standards higher keep the game fun.
Coming Up
Raising An Athlete – Sports Talk Series, is a forum bringing together athletes, coaches, experts, parents, and young athletes for honest conversations about what it really takes to build a sporting journey.
Beyond training schedules and tournament results, we want to address the realities that shape young athletes - balancing not just sport and studies, but also managing financial pressures, bridging coaching and information gaps, understanding the mental and emotional side of the game, and making long-term development and career decisions. We put every challenge and opportunity on the table to discuss openly and constructively. The goal is simple - to build a stronger, more informed, and more connected junior and youth sports community in India.
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The Winning Mindset
3,000₹Every monthValid for 3 months
Winning on Game Day
3,000₹Every monthValid for 6 months
raising an athlete
Amita Malhotra, a sport parent herself, speaks with top athletes, coaches, experts, and parents to draw insights focused on supporting beginner and intermediate athletes and sport parents.
OFFERINGS
Our Services
Content
India's been sorely lacking for insightful content to help junior athletes and parents. Our shows like Raising an Athlete and ground events like Raising an Athlete are bridging that gap.
WORKSHOPS & COURSES
Education for athletes, teams and coaches.
BOOKS
In times of information overload and broken information systems, there is a painful gap of go-to resources available to parents and athletes on possible sports to adopt, sporting journeys and career pathways. We want to simplify this journey, empower parents and athletes to make educated, timely choices through our handbooks,
SPORT LEAGUES & TOURNAMENTS
Junior tournament ecosystem is presently hyper-local. Most of these are poorly managed and hastIly put together. We see an opportunity to create high impact, competitive, and yet fun, sport tournaments, events and leagues.
